Sponsored by UNCG School of Education

iDeaLearning, The Library and Information Studies Department at UNCG is hosting a series of webinars.

Why Library Space is Important

UNCG School of Education LIS Webinars - Cataloging Genealogy Materials

Every Reader Their Comics: Getting Started in Comics Reader's Advisory

I Had No Idea You Could Find Information Like This: How Librarians Support Entrepreneurship, Nonprofits, and Community Economic Development

Expanding Our Horizons: Building Diverse Collections in School Libraries

Expanding Our Horizons:  Building Diverse Collections in School Libraries Pre-Recorded Webinar

Cataloging Graphic Novels

Building a Great Collection

Making the Most of Social Media: Strategic Planning for Effective Engagement

Most librarians don't have "manage social media" as part of their job description, yet many of us do just that (or, at least, recognize its current and growing importance as a platform for advocacy and promotion of our work). In this webinar, we'll work through the key elements of a successful social media plan, including audience identification, platform demographics, content development, promotion, and assessment. With an understanding of platforms available and a strategic plan in place to guide content development, librarians can engage with audiences through social media without distracting from their primary job responsibilities -- or without having to rely on the unsustainable "get an intern to do it" plan!

 

Audience of this Webinar:

Anyone interested in learning more about using social media in their library.

About the instructor:

Erin Lawrimore has served as University Archivist at the University of North Carolina at Greensboro since 2011. In this role, she is responsible for collecting, preserving, and promoting the history of UNCG from its creation as the State Normal and Industrial School in 1891 through today. Erin previously worked as Assistant Head and Curator of the Special Collections Research Center at North Carolina State University, and as Coordinator for Acquisitions and Processing at the University of Tennessee Special Collections Library. She has been an active member of the Society of American Archivists since 2001 and is currently serving a three-year term on the organization’s Council.  Erin has written and presented extensively on the need for effective outreach and promotion in the archival field as well as on the history of UNCG. She holds degrees from Duke University (B.A., English) and the University of Texas at Austin (M.S., Information Studies).